Unit London presents Eternalising Art History, a groundbreaking exhibition of digital counterparts of six treasured Italian masterpieces, protected by Cinello patented technology.
These digital art works - DAW® - have been produced in partnership with four major Italian cultural institutions, including the Uffizi Gallery in Florence, whose conservation efforts will directly benefit from 50% of the net revenue created by sales of the works. The exhibition will include iconic works from their world-class collections by Italian Masters including Leonardo Da Vinci, Caravaggio, Rafael, Modigiliani, Francesco Hayez - many of which have never before been seen in the UK. The six masterpieces span several different movements in art history- from Renaissance, 19th Century Romanticism and Modern art periods, and reside within four important institutional collections: Pinacoteca di Brera (Milan), Complesso Monumentale della Pilotta di Parma (Parma), Veneranda Biblioteca Ambrosiana (Milan) and the Uffizi Gallery (Florence).
The exhibition is unique in harnessing the most cutting-edge web3 technology, to bring some of the most prized classical masterpieces from the walls of Italian museums to the heart of London, and to an entirely new audience.